Real estate relies heavily on visual motivators. There is no better way to show off the virtues of a home than through video (apart from doing an actual, in-person walk-through, of course!). Video gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be. Real estate video marketing conveys information effortlessly and quickly. Viewers can see how rooms and spaces connect and get a feel for the flow of the house or property. Video is also a great way to show accurate room size and home features.
Perhaps the National Association of Realtors (NAR) research provides the most revealing and relevant statistics when it comes to the benefits of real estate video marketing: NAR tells us that 73% of sellers would choose a real estate agent who could market their property with video, but fewer than 5% of agents actually do this!